Description: The goal of this course is to introduce major theories and methods for understanding and analyzing social media. This course will review topics such as social networks, ethics and policy, marketing approaches, and social analytics, and then discuss various applications of social media in different disciplines and organizations including scholarship, library, healthcare, and education.
| Social Media Network Analysis | A network analysis of the characters in Les Miserables using open source tools. |
| Social Media Messaging | A critique of two promotional message examples taken from social media channels of my local library comparing and contrast the two based on the readings above or other external sources (making sure to include both in-text and end-of-text citations). |
| Social Media Analytics | Assess tools, metrics, messages for a ‘client’ who is conducting a social media outreach program |
| Social Media Strategy | Update of the Library IT Plan with the needs uncovered from the Social Media analyses performed in the steps above. |
Social Network Analysis
A network analysis of the characters in Les Miserables using open source tools (Gephi). If you want to repeat what I did, see the instructions here.
Jean Valjean’s social network
Creating Effective Social Media Messages
A critique of two promotional message examples taken from social media channels of my local library comparing and contrast the two based on the readings above or other external sources (making sure to include both in-text and end-of-text citations).
Social Media Strategy Project
For this project, I expanded the work done for the Library IT plan – previously submitted under LIS636 – to be incorporate a social media plan for my digital library concept.
Social Media Analytics
I was asked to make suggestions as to how my client (which in this case is me) could better use what social media analytics tool(s) (e.g., including additional metrics, checking them more often/regularly, re-evaluating what they measure actually measure what they want to measure, etc.) already in use.
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